what is on-page optimisation and off-page optimisation

 

On-Page Optimisation

This refers to all the actions you take within your website to improve its ranking on search engines. It focuses on optimizing individual pages for relevant keywords, ensuring they are user-friendly, and enhancing search engine crawling and indexing.

Off-Page Optimisation

This refers to actions outside of your website that impact its search engine rankings. It’s primarily about increasing your website’s authority and trustworthiness through external activities

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